Revamped Keller Williams NYC Website Targets Consumers

Thursday, 24 Oct 2013 09:41 PM

As the New York City real estate market continues to maintain an astounding six-year $11.6 billion high, it comes as no surprise that rising real estate company Keller Williams New York City would do some revamping to stay ahead of not just the real estate industry curve, but the technology curve as well.

Although still nearing completion, the newly launched site of Keller Williams New York City is not only visually more appealing than its previous one with a sleeker design, but has been specifically tailored to give potential clients cutting-edge accessibility and ultimately an enhanced user experience. 

Launched in July, started off with a bang as the unveiling quickly revealed the cutting-edge responsive web design that enables users to view the site's content across a variety of platforms without the need to have an alternative site or app specifically designed for mobile devices and fluidly transition from one device to the other. 

In their press release Chief Operating Officer Zhann Jochinke added, "The new Keller Williams NYC website was designed to present the consumer with a dynamic and user-friendly experience regardless what device they are using, while providing more information and advanced search functionality.”

The additional information and search functionalities mentioned are a great feature that isn't quite commonplace in real estate today. actually gives consumers the ability to contact and get to know agents in a rather social-media-savvy way. Via the site users can connect with KWNYC's licensed real estate salespersons, as they are officially called on the site, through the Facebook, LinkedIn, or Google+ icons that may already exist within their social media circles.  

The agents’ pages themselves enable visitors to see not only a list of their current listings but visitors can check and see their sold ones as well. Through these two features users can easily find the agent that will fit their preferences; essentially it’s a heightened way of shopping to achieve the right business match. 

When searching for listings the trek is actually a quick one as the site enables users with the ability to traverse several portals—such as Real Estate Board of New York (REBNY), Virtual Office Website (VOW), and the Manhattan Multiple Listing Service Internet Data Exchange (MLS IDX)—to get the most complete set of information on a listing. 

Although the site was designed with users in mind to capture the attention of more consumers (an area of the business not foreign to Keller Williams as they have become the #1 real estate company in the country) they also remodeled to further help their agents. As KW proudly touts its 'agent-centric' business model that is designed to increase an agent's lead generation and ultimately sales, the whole site revamping that is geared towards the users will consequently further help their agents.

Jochinke went on to say, “For our agents, the site has been designed to increase their lead capture and lead generation opportunities, and to best showcase their individual brands and track records. The new site is one of the many ways we are utilizing technology to help to grow our agents’ business." Then he added, "It is a product of over a year’s worth of design collaboration with our agents, leadership, and development team."

KWNYC was opened in 2011 and co-founded by one of the city's top brokers Ilan Bracha who also is the CEO and founder of one of the nation’s highest grossing real estate teams, the Bracha Group. Keller Williams Realty itself has been rapidly growing since its inception in 1983 and currently has over 700 offices and 80,000 associates all around the world.