Many units at the Trump Soho have received drastic price cuts of approx 30%. Prudential Douglas Elliman and Prodigy International, who co-exclusively market the building, declined to comment on the strong price cut today. Elliman joined Prodigy last year, as sales didn’t meet expectations for the luxury building. For instance, a one-bedroom unit cost $1.78 million ($2,406 per square foot) and now it costs $1.27 million ($1,714 per square foot).
A few weeks ago we reported that 15 Central Park West owners are steadily increasing their wealth. Well, times have changed and the first price cut is out. Unit 15B initially hit the market with a price tag of $35 million and got reduced to $29.5 million two days ago. Ouch. A price drop of 16 percent might sound like a lot but in this case it’s simply a more realistic price, however it is still a blow to the ego.
